What’s the first thing you did this morning when you woke up? Betting odds are that after your morning stretch, and even before you brushed your teeth, you checked your cell phone. It’s ok, be honest, because if you did then you are among the 80% of smartphone users that reach for their phone within the first 5 minutes of opening their eyes. Sounds innocent enough, but it’s a form of cell phone addiction, and it’s a wonderful thing if you realize the amazing marketing opportunities it provides.
Simply put, people cannot stop looking at their phones. Depending on the research, we check our cellphone on an average of 85 to 110 times each day. A recent study suggests the most people touch their phones 2,617 times each day. According to Psychology Today, as an estimated 40% of the population has cell phone addiction. This addiction has also caused 58% of men and 47% of women to experience separation anxiety when they are without their phones.
So aside from the 26% of auto accidents that are caused by cell phone usage, how do personal injury law firms benefit from cell phone addiction? Quite simply, give the people what they want. You feed the beast and create a mobile app.
Let’s start with the basics. If a person does look at their phone over a hundred times per day, that means there are over 100 branding opportunities when your app’s logo appears on their home screen. This makes your cell phones home screen a priceless piece of real estate. There is literally no other opportunity for your firm to receive as much exposure on a daily basis after a person downloads your app. Imagine a person seeing your firm's logo over 3000 times per month. What effect do you think that will have on a person's decision making process in the time when they actually need your services? Because they see your logo multiple times a day, it will subconsciously trigger a recall that says, "Hey, I have my attorney's app on my phone!"
What fuels this recall even more is if your app actually serves a useful purpose. The team over at Strategic App Solutions can create just that app for your firm. Our product, called CrashApp, gives your firm immediate notification when your clients have been in an accident. It provides your clients with all the resources and instructions they need to collect data from the scene. Best of all, this information is shared with your firm in real-time. This includes photos, location, witness information, insurance details, police reports and much more. Your app will provide client’s with peace-of-mind and access to local emergency services, like the locations to the nearest hospital, police station, or a tow truck company. They can also call 911 at any time.
Here are some other amazing statistics about cell phone addictions to help illustrate the never ending marketing and branding opportunities, collected in this graphic by the people at Dailyinfographic.
Also, check out our recent article on how the growing trend of cellphone addictions is resulting in a decline in browsing and website effectiveness, here:
Ready to be seen more times than any billboard or commercial can provide at a fraction of the cost? Contract Strategic App Solutions. Your new app is available for iPhone and Android, and can be ready for download in as little as 30 days. To learn more about these marketing opportunities and additional features your very own app can provide, visit the CrashApp website at www.CrashApp.io , or call Strategic App Solutions at (727) 393-8351.